Wine Tourism in Italy

Wine Tourism in Italy

Italy is culture: art, architecture, gastronomy… A dream destination that will delight your five senses

Italy is famous, apart from its wines, for the quality of its olive oil, homemade pasta and truffles. From Viavinum we want to offer you the opportunity to be part of the elaboration process of these typical products and discover the true gourmet Italian cuisine, also enjoying the beautiful scenery and art at its best.


Contacta con nosotros





Would you like discover Italy and its wines?

Florence, Siena, Lucca, Pistoia, Pisa, San Gimignano, Cortona, Montepulciano, Milan, Alba, Asti, Barolo, Turin or Lake Maggiore… choose which places you want to visit and the rest is in our hands. Our trips are customized and totally personalized, also in the way you want to do the trip. Whether you wish to do it on your own, self-driven on rental car, or in private transport with chauffeur, with accommodation and programmed visits, we have the perfect trip for you.

Pasta en Italia

Bodega Italia

Wine has been profusely cultivated in the Italian territory for over two thousand five hundred years.

Today, Italy is the world´s largest wine producer with almost 45 million hectoliters; this makes wine tourism in Italy one of the most vigorous in the world.

Tha main types of wine in Italy


This wine is produced in the region of Tuscany, mainly in the outskirts of Siena, Arezzo and Pisa.  It is produced with the Sangiovese grape variety, although small amounts of other varieties such as Cabernet-Sauvignon are admitted.


This is a wine that is suitable for wine-pairing with two of the most popular dishes of Italian gastronomy; pasta and pizza, originating from Piedmont and, contrary to what its name may suggest, it is generally a dry or semi-dry and slightly bitter wine.


Originating from the Emilia-Romagna, it is a “frizzante” (sparkling) wine, generally dry or semi-dry, produced with a mixture of grapes that provides an acidic taste.  This is one of the best known Italian wines and especially popular in the United States, the main exportation market of the transalpine wines.

Emilia Romagna

Some areas for wine tourism in Italy

As in France and Spain, the possibilities for wine tourism in Italy are virtually endless.  Added to the abundance of wine cellar areas are a wide range of different types of activities.  For example, here are a few:


Located in the foothills of the Alps, 6% of the Italian grapevines are based in this territory, normally in steep terrain as a consequence of the uneven orography of the zone.  One that is outstanding is the Nebbiolo grape variety, whose thick skin facilitates its survival in the cold winter months, or the Barolo wine, defined as “King of wines. Wine of kings” in exclusive wine manuals.

Among the experiences that can be added to wine tourism in this region of Italy we highlight visits to castles or tastings of the famous white truffles of the region.

Meet Piedmont


The region of Tuscany is located in central Italy, a region that has led the wine tourism movement on Italian wines.

As mentioned, its greatest asset is the Chianti.

However, the experiences that the region offers the wine tourist are infinite, from a visit to cities of exceptional beauty such as Pisa, Siena or its capital Florence, to luxury experiences in a villa surrounded by olive groves and vineyards where the wine tourist will have the opportunity to enjoy the “dolce vita” with a pairing of wine and products of the region or a wine therapy session.

Meet Tuscany


The largest island in the Mediterranean is an earthly paradise.  With a wine production that dates back to the fifth century B.C., because of their high alcoholic content, Sicilian wines were consumed by the European royal courts for several centuries.

Its most well-known wine is Marsala, produced with white grape and then aged.

Among the wine tourism experiences on the island we can highlight Marsala wine tastings with cheeses or rediscover the Etna volcano from a wine perspective contemplating the vineyards that grow in its foothills.

Gastronomy, excellent wine, dreamy landscapes…. If you are a wine tourism lover, traveling to Italy is a sure bet.  We will delight you with a unique and unforgettable trip!

Meet Sicily