Wine tourism in Spain

Wine tourism in Spain

Would you like to visit Spain and get to know its wines?

With approximately 2,5 million acres of vineyards (15% of the world´s total), Spain is placed, after France and Italy, as the third wine producer (close to 40 million hectoliters) in the world.

This magnitude of vineyards is causing an increasing spread of infrastructures related to this product; from wine cellars to wine specialized shops or restaurants; that is why wine tourism in Spain is growing and in recent years an increase in wine routes as well as wine-based tourism in our country has been observed.

What is wine tourism?

This term includes a great variety of experiences, from the traditional visit to the wine cellar, where we show the wine tourist how the wine is made including a wine tasting, to more complex experiences ranging from wine-pairing to dreamy hotels located in the middle of the vineyards or even visits by helicopter…. the possibilities are practically endless!

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Some of the wine tourism locations in Spain

With almost 70 different designations of origin, wine tourism is enjoyed practically in any part of Spain, however, we will concentrate on two designations of origin that have a greater market share: Rioja and Ribera de Duero, as well as the internationally renowned Jerez designation of origin.

La Rioja

Guardaviñas en La Rioja

With 250 million liters annually, La Rioja is the most popular designation of origin: it comprises part of the La Rioja autonomous community, as well as parts of the Basque Country, Navarra and Castilla- León.

It is the best-selling designation of origin in Spain and its wines are characterized by their balance, freshness and aroma.

One of the main characteristics of the wine cellars of this designation of origin is that many of these cellars are designed by the most renowned architects in the world, allowing wine tourism and architecture to come together. For example, the Marqués de Riscal wine cellar was planned by Frank Ghery while the Ysios Wine Cellar was designed by Santiago Calatrava.

The possibilities are unlimited; discover cities such as Laguardia, the Monasterios de Suso y Yuso or the Museo de la Cultura del Vino (Wine Culture Museum).  We make your trip an unforgettable experience!

Meet La Rioja

Ribera de Duero

Castillo de Peñafiel

Located in the junction of the provinces of Soria, Burgos, Segovia and Valladolid, this designation of origin occupies a strip of around 115 km along the Duero river.  With more than 54.000 acres and 300 wine cellars, its most recognized grape variety is the “Tinta Fina” (the local name for the tempranillo), which makes it one of the most suitable areas for wine routes throughout our country.

Among our most popular experiences in the area are the bike tours, wine pairing, visits to landmark sites such as Peñafiel, boat rides on the Duero river, and naturally, visits to the more popular wine cellars of our country such as Protos or Pago de Carraovejas.

Meet Ribera de Duero



Founded in 1933, this designation of origin is established as the oldest and one of the most popular in Spain, above all, internationally.  Located in the west of the Cádiz province it has 100 wine cellars and more than 22.000 acres of vineyards, being also noteworthy the production of brandy.  Among the experiences that can be enjoyed while on the wine tour in this territory are horse rides, cheese and chocolate wine-pairings or the most recent “Sherry Marathon” which combines wine tourism with sports.

Meet Jerez-Sherry

Other wine tourism wine locations in Spain